Saliva Heather, bombastic, get talking - right speech - perhaps finally cheap. Cumulus media (CMLS), which seems transmitters in the United States second largest in a cul-de-sac with talk-radio stars Rush Limbaugh and Sean Hannity, who his air time from noon to 18 every day of the week to fill. The Conservatives are athletes of the country's top rated radio, and they are very expensive. Cumulus shopping with two treaties to end allegedly for replacement for political.
Cumulus said in a statement that it is "not in a position to comment on negotiations with talent under contract." Premiere shows a unit of clear channel (CCMO), handles distribution rights to Limbaugh and Hannity and Ryan Seacrest and some 90 radio. When premiere - who also declined to discuss negotiations - can't beat a new syndication deal with Cumulus, the right two stay would probably be in-house and broadcast on clear channel stations.
The nature of the contracts give syndication already paid not premiere that go freedom - it is, no matter who broadcast the shows. Hannity's 2008 contract with Premiere was on about 20 million $ per year, according to AdWeekestimated. The Limbaugh is especially nice, with much millions until 2017 to 2008 amounted to $50. Limbaugh its value for the New York Times described a few years ago: "First target is my to win the largest possible target group, so that I can charge confiscatory ad prices."
The measurement of return on investment for a company like Cumulus works mathematics not always in favor of superstars. How can serious massive celebrity in Hollywood become a black hole for value. Take this summer blockbuster: A Johnny Depp bloated budget the Lone Rangera total bust for Walt Disney (DIS), while the man of steel and his lesser known star absolutely crushed expectations. Familiar with Henry Cavill? Probably not, before he was attracted to, that Cape-and thats exactly what Warner of Bros. (TWX) bet if it continued to negotiate is with him.
Star power differs a little in the radio. Inflated jockeys like Limbaugh command large fanbase and display prices. Cumulus must not care to keep his audience, must keep it make enough of it, in relation to their talent costs. From this perspective, substitutions such as Mike Huckabee and Mark Levin look quite well. Both have heavy conservative cred, and should you work much cheaper than Limbaugh and Hannity. Huckabee also plays a decent guitar.
Transmitter in general more bandages need in these days. Disappeared from 2008 to 2012 10% radio revenue according to the radio advertising Bureau. The stars of love free-market talk radio. It's time to see if its well known efficiency comes to cut their salaries.
