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Friday, August 9, 2013

8 Ways Your Business Can Get Ready for the 2013 Tourist Season

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While the U.S. economy continues to see positive signs of growth, consumer spending in one sector is booming – tourism.

Consider the facts – spending by international travelers to and within the U.S. increased 10.5 percent in 2012 (source: U.S Travel Association). Travel also continues to lead export growth, accounting for a 23 percent rise in U.S. exports. Home grown tourism is also experiencing a surge, with more and more Americans opting to take “staycations” – enjoying recreational and entertainment options closer to home – as opposed to hitting the roads and skies.

The forecast is good too. The Department of Commerce predicts that the U.S. can expect a 3.6 to 4.3 percent average annual growth in travel and tourism over the next four years.

To further spur tourism in the U.S., the federal government has set a goal of increasing American jobs by attracting and welcoming 100 million international visitors annually by the end of 2021, bringing an estimated $250 billion per year into the U.S. (read the National Tourism and Travel Strategy for more information).  

This all represents a unique opportunity for the U.S. tourist industry and the businesses that underpin it. So what can your small business do to take advantage of this uptick in tourism? Here are eight marketing and management tips to help you get ready for the 2013 tourist season!

1. Make it Easy for Tourists to Come Back to Their Favorite Spots

Start with a plan to reach your low hanging fruit – repeat visitors. The best way to do this is to stay in touch with them all year round with special offers, email marketing and social media updates. Let them know what plans you have for the tourist season this year, any upgrades you’ve made to your business and so on. If the summer is your peak season, then fall, winter and even early spring should be your busiest marketing seasons.  

These articles offer some useful tips for staying in touch with customers:

2. Staycationers –  How to Attract These Lucrative Tourists

Just as you want to reach out to travelers and tourists from out of town, don’t forget to focus some of your marketing and advertising efforts closer to home. Be persuasive in your benefit statements. For example:

Explain what differentiates you – Are you family/pet friendly? Do you stock/grow local products? How easy is it to get to you?  Do repeat visitors receive any special discounts?Source local – Even if you don’t grow or produce your own products, look for ways to integrate local produce into your business so that customers get a real flavor of what your community offers and the dollars stay local. Ask fellow businesses to reciprocate too.Team up with complementary businesses to cross-promote and market your businesses – with something for everyone, tourists might be more likely to make the trip to your community and stay for a while! Get some tips for doing this in this blog from Rieva Lesonsky:  Forget Competition it’s Time for Co-Opetition.Cash in on what your region has to offer – Is your region known for its wine or green credentials? Are there certain certifications that you can seek out to help promote your business?Develop messages and advertising that targets larger groups – Can you handle bus tours or school field trips? Any incentives or package deals for larger groups or families?Remind visitors that they will save money on gas, lodging, airfare and even time by vacationing near home.Get Involved in Local Events/Festivals – Community fairs, farmers markets, sponsored sports events and concerts offer great opportunities to reach locals and tourists alike. Read guest blogger Rieva Lesonsky’s: Marketing Your Business with Events and Sponsoring or Hosting an Event – 6 Ways to Maximize your Return.

3. Use Location-Based Services to Attract Passersby

Don’t forget to take advantage of mobile technology. Promoting your small business to tourists who might be passing by using mobile apps isn’t that difficult. Groupon, Living Social, FourSquare and ThinkNear, among others, let you post information about your latest offers and limited-time deals to consumers within a certain distance of your business. You can also schedule deals so they get delivered during key hours. Keep your Google, Yelp, Yellow Pages and other online listings up to date too.

4. Take Your Business on the Road

If the best way to reach tourists is to take your business on the road, a concession stand or a booth at a craft or community fair is a great opportunity to bring in extra dollars and spread the word. These articles offer some advice:

5. Become a National Park Concession Business

Did you know there are opportunities for small businesses in national parks? Food, lodging, tours, whitewater rafting, boating, and many other recreational activities and amenities in more than 100 national parks are managed by private businesses under contract to the National Park Service. The services, provided by more than 600 concessioners, gross more than $1 billion every year and provide jobs for more than 25,000 people peak season. Every year, the Park Service issues prospectuses that detail these business opportunities; it also publishes notices at www.fedbizopps.gov. Many of these opportunities are smaller operations featuring unique recreation activities.

6. Need Short-Term Capital?

Seasonal businesses often have to pour capital into business improvements, marketing, inventory and staff long before they can expect to make a profit. If you don’t have sufficient cash flow or funds to prepare your business for the 2013 tourist season, you may want to consider a short-term loan or line of credit. SBA’s CAPLines Program, for example, provides advances against inventory needs and accounts receivable to help you weather seasonal sales. Read more and talk to your regional SBA Office for more information.

7. Plan Your Seasonal Work Force

If your business counts on the summer season or tourist trade, then start planning your seasonal workforce now. If you’re new to this process or have questions about hiring and compensating seasonal workers (for example, do you need to pay unemployment taxes for seasonal workers?), check out this blog – 5 Things to Know Now about Hiring Temporary or Seasonal Workers – for tips on hiring and working with seasonal workers within the law.

8. Partner with Local Business Groups

Reach out to your local Chamber of Commerce and local tourism associations or sector organizations that promote clusters of businesses in the same business sector such as hotels, restaurants, tour operators, B&B’s, camp grounds and so on. Many of these offer small businesses an opportunity to participate in their targeted and collective approach to seasonal marketing.

What are you going to do to boost your revenues this tourist season? Leave a comment below!

Caron_Beesley's Profile PictureCaron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter: @caronbeesleyTags: Community Blogs, Small Business Matters, Managing, Marketing

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Dish Network, the Meanest Company in America

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For 2012, the website 24/7 Wall St. determined that the worst company to work for in America was the Dish Network (DISH), the Englewood (Colo.)-based company that provides satellite TV to more than 14 million subscribers. To pick its winner, the site began by sifting entries on glassdoor.com, an online service where people gossip about their jobs. It was hardly the most scientific of methods. Still, the volume of miserable tales about Dish is impressive; 346 former or current employees had taken the time to write not-so-nice things about the company. On a scale of 1 to 5, they ranked their company an average of 2.2, beating Dillard’s (DDS) and RadioShack (RSH) for the spot at the bottom.

The most common complaints were long hours, lack of paid holidays, and way too much mandatory overtime. Some posts suggest that merely setting foot in Dish’s headquarters is a danger to the soul. “Quit” was the recommendation to one Dish employee who sought management advice. “You’re part of a poisonous environment?…?go find a job where you can use your talents for good rather than evil.” The roundup noted one other thing: The share price was up more than 30 percent for most of the year.

Ergen, circa 1999, with his satellite dish, the first to offer 500 channelsPhotograph by Steve Marcus/ReutersErgen, circa 1999, with his satellite dish, the first to offer 500 channels

Much of the malice, and value generation, can be traced to one man: Charlie Ergen, 59, the founder and chairman of Dish. Although he turned over the role of chief executive officer to former Sirius XM Radio (SIRI) head Joseph Clayton in 2011, Ergen remains the core of Dish—and its largest shareholder, with 53.2 percent of the outstanding shares and 90.4 percent of the voting rights.

Ergen founded Dish more than 30 years ago, installing satellite systems with partner Jim DeFranco. Dish is now the second-largest satellite TV provider in the U.S., with 26,000 employees. Ergen, according to the Bloomberg Billionaires Index, has an estimated net worth of $11 billion. That puts him among the world’s richest men and makes him one of America’s greatest entrepreneurial success stories. He’s also a living rebuke to a library of management textbooks that suggest fostering happy, self-actualized employees in a transparent environment of trust and communal effort is the path to wealth.
Michael Neuman knew the risks going in when he accepted Ergen’s offer to be Dish’s president and chief operating officer in 2005. Before Neuman, no president had lasted more than four years. Still, for Neuman, a man who’d known Ergen for more than a decade and had run a Dish-like satellite service in Canada, the opportunity was too tempting to pass up. Unlike its major competitor, DirecTV (DTV), Dish was fully integrated: It engineered, built, and sold all its own set-top boxes and ran its own installation fleet and customer service. (The company split in 2008, with EchoStar (SATS) building the boxes and Dish doing everything else. Ergen remains chairman of both companies.) “If you’re a student of management like I am, it was irresistible,” says Neuman.

At first, Neuman loved working at Dish. The company had attracted cable subscribers for a decade by offering clearer picture and sound for a cheaper price. Dish was so notorious for undercutting its competition, especially when it came to the cost of satellite dishes, that Preston Padden, former CEO of rival Rupert Murdoch’s American Sky Broadcasting, joked that the company’s slogan would one day be “Take this free dish, and we’ll buy a house to bolt it onto.” Digital cable had somewhat leveled the playing field, and for Neuman’s first few months on the job every day seemed to bring a new challenge.

Over time, Neuman says, he came to realize why former presidents such as John Reardon, who lasted less than a year, described Ergen as “pounding people into submission.” The hours were long, yes, but it was Ergen’s habit of unilaterally making decisions that most irked Neuman.

Although Dish had more than 100 people employed in its marketing department and reams of customer data to analyze, when it came time to figure out how much it was going to charge for satellite service, Ergen went into his office and came up with the final number alone. “It would be like the CEO of Kraft (KRFT) getting up in the morning and determining how much they were going to charge at retail for 12 slices of American cheese,” says Neuman. “It wasn’t that he didn’t invite input or share his thought process, because he did both. It’s just that he’d had his hands on the wheel for so long that he trusted his own judgment the best.”

What made it worse, Neuman says, is that Ergen was almost always right. Eight months after accepting the job, Neuman resigned.

Judianne Atencio left Dish not long after. As head of communications for a decade, she had witnessed some of the company’s biggest triumphs, including the successful launch of its satellites and the signing of its 10 millionth subscriber. She had also been around for some of its most crushing defeats, such as Murdoch’s last-minute cancellation of a planned merger and the federal government’s denial of another with competitor DirecTV.

“I didn’t have a life for 10 years,” she says. “I couldn’t even have a dog.” There were times when Ergen screamed so loud at Atencio that she packed up her stuff and had to be persuaded in the parking lot to return to work by an apologetic board member. A friend who had worked in the White House even tried to comfort her by saying, “Charlie’s like Clinton—he only screams at the ones he cares about.”

Ergen’s successor as CEO, Clayton, and friend in September 2012Photograph by Kris Connor/Getty ImagesErgen’s successor as CEO, Clayton, and friend in September 2012

Like a lot of former employees, Atencio’s relationship with Ergen was a complicated mixture of dread and respect. Early in her tenure, Ergen paid her and some other employees in cash and Dish stock options. Atencio’s personal finances were tight, and she had a mortgage payment coming due. She went to Ergen to ask for more money in lieu of stock options. He refused, saying she’d thank him later. It was classic Ergen, requiring short-term pain for long-term gain. Not long after, the company’s stock shot up in value, and Atencio profited handsomely.

Two years after she’d left Dish, Atencio saw Ergen and his wife, Candy, at a restaurant, and she went over to say hello. Atencio had started her own PR firm after leaving Dish, and she was taken aback when he told her how proud he was of her. “He’d always been so dismissive of employees,” she says. “Like we were just cattle to be put into a pen.”

The difference now, Atencio could see, was that she was an entrepreneur, someone Ergen could respect. But what she couldn’t figure out is why he kept staring at her. When she asked him, he said: “Did you get a face-lift?”

“I haven’t had a face-lift, Charlie,” she replied. “I just don’t work for you anymore.”
A self-described “country boy from Tennessee,” Ergen is capable of a Warren Buffett-style folksy charm. He often packs his own brown bag lunch and has lived in the same house for 20 years. He declined requests to participate in this article; he did permit Dish representatives to confirm facts.

Ergen and his four siblings grew up in Oak Ridge. His father was an Austrian-born nuclear physicist who worked on the Manhattan Project. Ergen’s first real job out of school was as an accountant at Frito-Lay. He quit to work as a professional gambler, with blackjack his preferred game. He was so good at counting cards that he has told reporters he was once tossed out of a Las Vegas casino.

At Dish, he still keeps a counter’s eye on the numbers. Up until a few years ago, as he noted at a recent talk at the University of Colorado, Ergen signed every check that left Dish headquarters, a process that took him three to four hours a week and left him with an unparalleled understanding of how money was moving out of the company. He still signs company checks today, though now that Dish has $14.3 billion in annual revenue and $2.4 billion in operating expenses, Ergen reserves his signature for anything over $100,000.

At Dish headquarters in Englewood, a suburb of Denver, the day begins no later than 9 a.m. Badges used to be the preferred method of entry into the building. But a few years ago, after noticing that some employees were taking advantage of the system by having others badge-in for them, Ergen upgraded to fingerprint scanners. If a worker is late, an e-mail is immediately sent to human resources, which then sends another to that person’s boss, and sometimes directly to Ergen.

Multiple ex-employees say it’s not uncommon to see Ergen publicly berate an executive for scanning in a few minutes late, even if that executive had spent the previous 12 hours at home working through the night. Neuman, when he was still president, refused to implement Ergen’s proposed strict badge-in policy. He worried it might be “demoralizing.”

At a quarterly meeting a few years ago, Ergen expressed frustration that some employees couldn’t make it to work on time when there was snow on the ground. As a solution, he encouraged employees to book nearby hotel rooms—at their own expense—when the weather report called for a few inches of powder.

Employees, both current and former, describe an Ergen-created culture of condescension and distrust. Vikas Arora, a manager on Dish’s international content acquisition team, had never worked anywhere else in the U.S. until he left the company last year. That’s when he discovered that “outside of Dish, people are actually treated like adults.”

Whereas many companies are doing their best to cater to millennials who demand flexibility among other benefits, Dish doesn’t allow its employees to work from home. It offers no company credit cards. And according to a former regional manager, for many years, if an employee expensed a meal where they’d tipped more than 15 percent, the extra amount was then subtracted from his paycheck, even if he’d only gone over by a nickel.

One employee, who still works for Dish and asked not to be named to protect his employment, described a rare gift from the company a few years ago. As in most quarters, Dish had set up a new-subscriber goal. When that target was met, the company told employees they didn’t have to come in on the day after Thanksgiving. It was, the employee says, the first and last four-day weekend he’s ever had in 10 years at Dish.

Turnover is said by many employees to be constant, and while no one knows exactly how many employees are laid off during regular quarterly cullings, all employees are aware of the company’s euphemism for the bloodbaths: “talent upgrades.” There’s a running joke on glassdoor.com that Dish is an acronym for “Did I sleep here?”

Ergen treats outsiders, including major investors, with equal disdain, and Wall Street gets little love from him. Longtime analyst Craig Moffett still remembers the first e-mail he received from Dish. It was 10 years ago, and he had just started his job as senior analyst of U.S. telecommunications, U.S. cable, and satellite broadcasting at Sanford C. Bernstein (AB). He asked if he could fly out to Denver to sit down with management to get a better idea of how Dish did business. The response: “We’re too busy creating value around here to sit down and talk about it. Thanks but no thanks.”

Moffett’s relationship with Dish hasn’t changed, even though Moffett has been ranked the No.?1 analyst in his field seven years in a row by Institutional Investor magazine. “I don’t think there’s a company like Dish on Wall Street,” he says. “It’s not hostility; it’s absolute apathy. They just don’t show any signs of being concerned with what the sell-side community thinks. I’ve almost given up trying to contact them. Eventually you get trained; it’s just not worth your time to ask.”

Some investors have gone to extraordinary lengths to buttonhole Ergen. During the 2008 presidential race, he hosted a $2,300-a-plate fundraiser for Hillary Clinton at his home. When the Clinton campaign team discovered that one of the attendees was a first-time donor to the Democratic Party, it offered him a private meeting with the candidate, according to someone with knowledge of the event but who agreed to speak on the condition of anonymity. To the campaign’s surprise, the man declined. “No, no, no,” he said, “I just want to meet Charlie.” (Ergen ended up supporting John McCain.)

Even the largest investors get the cold shoulder. Chris Marangi is a portfolio manager at Gamco Investors, which holds 4 million shares. Marangi says Dish goes out of its way to be uncooperative. Despite traveling to Denver often, he has yet to meet with Ergen or any other Dish executive. Like every other company, Dish sends out a press release at the end of the quarter to announce earnings. But Marangi contends that Dish sends its release out just late enough to be of no use to him and other analysts, so they’re forced instead to search through its 10-Q, the long Securities and Exchange Commission-mandated filing that can run more than 50 pages. “They’re probably the least transparent company of any I’ve ever dealt with,” says Marangi.

Yet Gamco, along with scores of other institutional money managers, continues to invest in Dish—and mostly because of Ergen. “Dish is run for shareholders, and one shareholder in particular,” Marangi says of Ergen. “It’s his money. And he’s got far more riding on the line than we do.”

Ergen has maintained majority voting interest in both his companies: over 90 percent in Dish and more than 75.6 percent in EchoStar. According to Bob Scherman, the editor of Satellite Business News, Ergen once said that former MCI Chief Executive Bert Roberts Jr. told Ergen that if he wouldn’t let Roberts buy Dish he might face a hostile takeover. Ergen, with almost complete control, laughed at him. “Good luck to you,” he told Roberts.
The only surefire way to meet Ergen has been in court. Under Ergen, the company has racked up a long record of suits and countersuits. What may seem like malicious paperwork to some is aggressive protection of the company’s interests to others. “Dish is unique in that it uses litigation as a profit center,” says Moffett. Other analysts agree.

“I may be the only CEO who likes to go to depositions,” Ergen said at the University of Colorado talk. “You can live in a bubble, and you’re probably not going to get a disease. But you can play in the mud and the dirt, and you’re probably not going to get a disease either, because you get immune to it. You pick your poison, and I think we choose to go play in the mud.”

In a 2001 deposition, Dish’s then lead counsel estimated that the company had employed more than 100 law firms in 10 years. Dish once even sued its own lawyers, Chicago-based Bartlit Beck Herman Palenchar & Scott, only to end up on the wrong side of a $40 million judgment and with an admonishment from a panel on behalf of the American Arbitration Association that its conduct—which included making claims of unethical conduct against the law firm that were “patently false”—was “egregious.”

Dish’s battle with TiVo (TIVO) over patent infringement took nearly a decade to settle. A federal judge once said of three Dish lawyers that their conduct didn’t “even meet law-school student behavior,” and “presented the saddest day I have seen in my many years in court.” (The lawyers were accused of filing lengthy briefs and motions with no merit as a stall tactic—a familiar charge leveled at Dish attorneys.)

Dish Network’s Cheyenne (Wyo.) uplink centerCourtesy DishDish Network’s Cheyenne (Wyo.) uplink center

Ergen, who has called himself a “dog with a bone” when he gets into a dispute, has let that willingness to go to war spill over into his personal life. When he wanted to build a road on Telluray, his 6,200-acre ranch in southwestern Colorado, neighbors objected because it cut through their property. What followed was another decade-long court battle that eventually ended in a partial victory for Ergen. He never ended up building the road, though, a detail that continues to confound John Steel, the lawyer who represented his neighbors. “We would have made any deal he wanted, but [Ergen] didn’t care,” he says. “He just has this pathological need to sue people.”

Dish is involved in two suits with the federal government, which claims the company is too aggressive in its telemarketing. It’s also in the midst of litigation with all four major broadcast networks over AutoHop, its new DVR feature that automatically skips commercials, which infuriates networks. At a recent meeting of TV executives, CBS (CBS) CEO Les Moonves summed up the industry’s opinion of Dish with a rhetorical question: “How does Charlie Ergen expect me to produce CSI without commercials?”

A blackout is the height of hostility between a carrier and a network. According to the American Television Alliance, a coalition of consumer groups and cable companies, no carrier is more willing to do battle than Dish, which is responsible for 22 of the 42 blackouts recorded since March 2010. DirecTV, with 5 million more subscribers, has been involved in six.

In 2006, Dish signed a deal to carry Voom HD Networks, a suite of 15 high-definition channels owned by AMC, then known as Rainbow Media and a subsidiary of Cablevision (CVC). When Dish soured on the deal in 2008, Voom effectively went under. The company’s offices were so small that it didn’t have a conference room large enough to lay off all of its 200 workers at once; it had to break the bad news in three waves.

Cablevision sued Dish, alleging a breach of contract, and the suit provided months of content for news outlets. Last June, in a clear play to pressure Cablevision, Dish dropped AMC Networks, home of such critically acclaimed series as Mad Men and Breaking Bad. Ergen presented the decision as one based purely on the bottom line. “We skew a little older and more rural,” he told Bloomberg News. “The vast majority of our customers don’t watch Mad Men.”

When Dish dropped AMC and its hit “The Walking Dead,” some subscribers went hungryPhotograph by Paul Morig/Getty ImagesWhen Dish dropped AMC and its hit “The Walking Dead,” some subscribers went hungry

When Cablevision’s case came before a court on Sept. 19, it did so after two years of setbacks for Dish. The trial began with an order to the jury to assume that Dish had intentionally destroyed documents that supported Cablevision’s claims. A Greek chorus of industry analysts was yelling for Ergen to settle. Ever stubborn, he and Dish waited three weeks. Days before Dish settled the case for $700 million and, as part of the settlement, agreed to return AMC to its lineup, a last-minute Cablevision audit uncovered an e-mail from a Dish executive to Ergen that seemed to suggest that he and the company had long planned to back out of the deal.

Ergen, leaving court during the trial, was chased by a New York Post photographer. Instead of disappearing into a waiting limo or calling a cab, Ergen, a former walk-on basketball player at the University of Tennessee at Knoxville, spent five minutes sprinting around a New York City promenade, ducking behind cars, and running up and down subway stairs in an attempt to evade the photographer’s lens.
“We’re a one-trick pony,” Ergen has said of Dish, which has a sole product: satellite TV. In a November earnings call, Ergen talked about how his five kids—most of whom don’t even have cable subscriptions—think he’s “crazy” to be in the pay-TV business. To address that, Ergen has spent nearly $3 billion in the past two years buying wireless spectrum from bankrupt companies and just received word of a favorable Federal Communications Commission decision that may allow him to deliver video to tablets and cell phones. He’s also made it clear that he’d like to try again to merge with DirecTV and have his own mobile network to compete with telecom giants such as AT&T (T) and Verizon (VZ), though a succession of recent wireless industry consolidations has possibly imperiled those plans.

Since Ergen relinquished the CEO role, Dish employees say the company has relaxed some. It is, according to the former regional manager, now possible to leave a 17 percent tip without incurring a personal charge. But austerity and meanness still have their place. In response to the economic downturn, it takes longer to accrue vacation days, and holiday parties have been scaled back. The company reports earnings on Feb. 22. It’s beaten estimates five out of the last eight quarters.

Hannan is a Bloomberg Businessweek contributor.

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Thursday, August 8, 2013

7 Inspiring Home Business Ideas for Stay-at-Home Moms (or Dads)

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Home businessAre you a stay-at-home mom (or dad)? Hoping to kick start an entrepreneurial dream or simply looking to bring in some extra income?

Starting a home-based business is a great way to do this. In fact, 52 percent of U.S. companies operate as home businesses (source) and many of today’s biggest brand names were established by stay-at-home moms – (Dorothy) Gerber, Mrs. (Debbi) Fields, and Julie Aigner-Clark (Baby Einstein), to name but a few. But what types of businesses can grow and thrive in the home environment?

Here are some business ideas and considerations for stay-at-home moms!

Freelancing

Perhaps the easiest form of business to delve into and operate is freelancing. Whatever your skill – writing, web design, marketing, tax advisor, or photography– freelancing affords an enormous amount of flexibility and freedom, and can be started with little cost or paperwork. Many freelancers get their start by approaching a former employer or customer who could benefit from their services, then branch out as their body of work and reputation grows.

Freelancing does have its challenges and requires discipline—you are running a business after all. Common mistakes freelancers make include not setting the business up properly and legally (getting the right permits, or licenses), forgetting to put money aside to pay estimated taxes, and not planning for peaks and valleys in cash flow.  

Check out these blogs for tips and guidance to help you through the process of starting and operating your freelance business:

Become a Virtual Assistant

Virtual assistants (VAs) provide a wide variety of “virtual” services to other businesses including administrative, marketing and technical support from a home office. My local window cleaner, for example, uses a VA to answer his calls and manage his calendar while he’s busy on-site. VAs are growing in popularity, too, as firms look to cut costs and outsource administrative functions. If you are organized and have an administrative background, this might be for you. Start with your own connections or take advantage of the services of a VA organization or association who can help you get started and connect you with clients.

Make Money from Blogging

Yes, you can make money by blogging. I follow several stay-at-home moms who happen to be fashion and style bloggers – and it’s their business. If you can write and have a passion for a specific topic or hobby that you know will garner some attention, then this might be for you. Income generation opportunities can come in the form of affiliate marketing and advertising on your website or from companies who ask you to review and blog about their products. Look for ways to get traffic to your website through social media, search engine optimization and by getting involved in the wider blogosphere (networking with and commenting on the blogs of others in your niche).

Start a Creative Business

Whether it’s making gift baskets or offering interior design consultation services, if you have a creative streak and the room to store and create, then why not consider making money out of your talents? Get to know the market and do some planning to identify an untapped niche. SBA has several tools that can help including the Build your Business Plan tool and SizeUp a market and business analysis tool that lets you benchmark your business against competitors, map your customers, competitors and suppliers, and locate the best places to advertise.

Start a Home-Based Bakery or Food Business

Food production from a home is heavily regulated but it’s not impossible. Take Martha Stewart, for example—she famously entered the food service business with a basement-based catering company in 1976. Before you start a home-based food business you will need to understand the rules and regulations that govern the production of food for public consumption in an at-home environment. For example do you need a separate kitchen? What about product labeling? And so on. For tips and insight, read: Starting a Home-Based Food Production Business: Making Your Culinary Hobby Your Job.

Child Day Care

Home childcare businesses offer a potentially lucrative and long-lasting business opportunity. A home environment is often appealing to parents and once their kids are settled (and assuming you are doing a great job), then it’s likely you’ll have that business until they are old enough not to need care.

Of course, this is another regulated business and you’ll need to ensure you comply with state and local regulations that govern issues such as the provision of meals, minimum space requirements per child, and the number of licensed care workers per child. For information on starting a child care business including financing options, licensing requirements, and other regulatory matters read: Starting a Child Care Business? Government Tools and Resources that Can Help.

Start an Online Marketplace Store

If you have clutter that you want to get rid of and like the idea of selling products to an established worldwide network of consumers, consider starting a business on eBay, Etsy or Amazon. You can source products to sell from junk/yard sales or charity shops. If you want to get a bit more sophisticated, then consider buying wholesale or adopting a drop-shipping model. The goal is to find products that are in high-demand and not readily available from other sources. Read more about getting started here: More Than Just a Seller – How to Start a Business on an Online Marketplace.

More Ideas

Other business ideas including a dog walking/pet care business, a travel agent, start a home-based franchise business, event planning, architectural design, or tutoring students!

Whatever your idea make sure you start, structure and operate your business according to legal and regulatory requirements. Check out SBA’s 10 Steps to Starting your Business for the facts.

Caron_Beesley's Profile PictureCaron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter: @caronbeesleyTags: Community Blogs, Small Business Matters, Starting

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JPMorgan's $410 million FERC settlement: Dimon waved the white flag is?

There are several ways to read by JPMorgan Chase (JPM) $410 million-trade manipulation settlement with the Federal Energy Regulatory Commission.

First, the background: the largest U.S. Bank agreed to pay a penalty of $285 million and $125 millions a secret profits to current taxpayers in California and returning to the FERC in the Midwest. The deal by a foreign federal investigation of efforts to the electricity markets raises game a component. JPMorgan also agreed waiver on $200 million in claims against the California e network operators, so you could say that the settlement costs totaling more than $600 million, leading him to one of the largest of its kind. As is the practice with such schemes, the Bank does not admit any wrongdoing. JPMorgan spokesman Brian Marchiony offered the standard comment: "We are pleased to have this matter behind us."

What does that mean? A plausible interpretation emphasizes JPMorgans undeniable black eye. Finally to the hundreds of millions of dollars, Federal accusations ribs MOM power customers solve numbers? Our cousins at Bloomberg News take this view:

The case is another setback for JPMorgan, which sailed through the financial crisis of 2008 without a single quarterly loss. Last year JPMorgan lost more than 6.2 billion $ from wrong derivatives bets by traders in London. The incident prompted an investigation of the U.S. Senate, the departure of two senior executives and a debate over whether CEO Jamie Dimon, 57, its role should be Chairman. Re-elected by shareholders as Chairman in May.

Something else, if not contradictory are one, take the settlement news underlines this last set of Bloomberg: survives - handy, as it happens - Dimon and JPMorgan is methodically working its way through a thicket of legal issues. The Bank in this interpretation is on the whole to the Federal Government signaled that it wants peace, not war, and is willing to withdraw, to achieve his goal. Evidence for this analysis appeared on July 26 at the JPMorgan have let it be known that she was considering, sale or spin-off of business were real, including energy trading. This announcement came after only three days looked a congressional hearing whether big banks, owned by metals and other commodities to manipulate markets with the effect of drive the prices on items how to use soda and beer cans. In this view Dimon tried tried, regulators, their multi-front offensive blow off to convince a classic white-flag strategy.

Regardless of which read you would prefer, a big question remains as regards lead JPMorgan: the Bank's operations and one of the highest profile women on Wall Street were what happens with Blythe masters, head of global? They monitored the unit in the FERC settlement involved. They monitored the agricultural products and metals operations that JPMorgan has said that it is clear. The Bank proposes to masters as well as outsource?

To be clear: while FERC holds responsible investigators initially named "Master", and several from your dealer as personally not them individually guilty for a variety of fraudulent power scheme, the settlement itself. All individuals have denied wrongdoing. JP Morgan decided 44 stand behind champion. She worked for the Bank in London in 1987, before even the University, she attended. She rose quickly: 1990s lived in the them a hand in the development and marketing of credit derivatives, which some critics blamed for helping cause the Wall Street crash of 2008. Over the years served as a public face of JPMorgan and the industry at large. She has forged close ties with Dimon.

Yet intense controversy has swirled lately around them. That makes it logical to questions whether the resolution of the FERC investigation opportunity Dimon a conciliatory signal to Washington in the form of the exit its commodities Chief send created.

Barrett, an Assistant Managing Editor and senior writer at Bloomberg BusinessWeek, is working on a book about the Chevron oil pollution case in Ecuador, which is scheduled for publication by Crown in 2014. His latest book is called GLOCK: the rise of America's gun.

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What Amazon's Hiring Announcement Doesn't Mean

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AppId is over the quota

Amazon (AMZN) announced yesterday that it plans to hire 5,000 new full-time “fulfillment associates” at 17 warehouses around the country, along with 2,000 new workers in its customer-service department. Today President Obama is set to tour one of the company’s facilities in Chattanooga, Tenn. It’s no coincidence.

The company’s announcement is unsurprising and slightly cynical. Reading too much into it is like making a big deal about an increase in gross domestic product without accounting for inflation or population growth. The additional hiring isn’t a function of corporate philanthropy or Obama administration policies. It’s Amazon keeping up with the basic facts of its growing business.

Amazon’s growth has been fairly steady, and if it continues, sales during its busy holiday season will rise about 22 percent over the same period last year. The company currently employs around 20,000 people at its warehouses; a 5,000-person increase is a 25 percent bump, about in line with the expected growth in sales. It needs those workers at its rapidly proliferating fulfillment centers to deliver all those toys, clothes, and high-definition televisions.

The company is getting better at ballparking its staffing needs. In its earliest days, Amazon dispatched extra employees from Seattle to its fulfillment centers every fall to keep up with the holiday rush. Last year it bought robot purveyor Kiva Systems to help manage the flow. All the same, more customers buying more stuff still requires more staff.

The desirability of those jobs has come into question over the past couple years. Amazon’s reputation has taken a hit from complaints that its fulfillment associates endure unpleasant, unhealthy, even Orwellian conditions. Since Amazon is fighting sales tax efforts in several states—it has surrendered in states such as California and New Jersey—being seen as a job creator is vital for the company’s image. More than anything else, Monday’s announcement shows that Amazon, a renowned innovator, can also be creative when it comes to public relations.

Bennett is a staff writer for Bloomberg Businessweek in New York. Stone is a senior writer for Bloomberg Businessweek in San Francisco. Follow him on Twitter @BradStone.

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Don’t Be a Social Media Marketing Skeptic – Learn Where and How to Start

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AppId is over the quota

by Caron_Beesley, Community Moderator

Created: January 3, 2013, 7:53 amUpdated: March 7, 2013, 11:55 am

There’s no doubt that social media marketing is a proven and established platform for connecting with customers, building a community and generating business. Yet, despite the evidence of its effectiveness as a marketing tool, surveys and studies say few small businesses are making active use of social media platforms like Facebook, Twitter or LinkedIn to promote products and services.

A report by eMarketer found that just 24 percent of small businesses have integrated social media in a structured way in their businesses. The report also references findings from Constant Contact that only 49 percent of small businesses consider social media marketing effective.

Why the skepticism? Here are a few reasons and excuses I’ve heard:

“I don’t know where to start”“I’m too busy”“I don’t know which social media site is right for my business”“I tried it but it didn’t work”“I’m struggling to build engagement”“I don’t have enough updates to keep my site looking active”

Knowing where to start is perhaps the number one obstacle holding many small business owners back. Knowing what to do when you get there is next. For example, should you use social media to generate leads? For branding? Customer service? Marketing? 

There are numerous blogs on the SBA.gov Community offering tips for getting started in social media marketing. One consistent piece of advice runs through them all: find out where your customers are, start small, and, as you learn, grow out from there.

How?

Last year, I wrote a blog called: How to "Pull Your Head Out of the Sand" and Use Social Media in Your Small Business where I summarized some of the great recommendations from a social media panel at the 2012 National Small Business Week Conference in Washington, D.C. The panel featured experts from Twitter, Constant Contact, Yelp, Google and others. Here’s a summary of their recommendations, a great baseline for getting started:

Which Platform is the Right One? Erica Ayotte, social media manager with Constant Contact, recommends businesses start with one channel to test and nurture it. Then try to diversify: “Spend a little time each week exploring new platforms and figure out if they might be for you.” GrowBizMedia’s Rieva Lesonsky recommends: “...find out where your customers can be found, go there first, and then spread out from there… if you run a restaurant, yes, you probably should be on Twitter, but you should really be on Yelp first.”How do You Find the Right People to Engage With? Use search tools to identify and follow people who are influencers in your industry. For example, if you are in the restaurant business, identify food bloggers in your region, give them a follow, and slowly you’ll start to build and grow your followers and influence. The panel also stressed connecting your social media activity to your loyal email subscriber list. Send them an email to let them know about your social media presence and generate new follows from those who are already engaged.What’s the Best Way to Engage with Followers? This is the one area that takes time. Start with interesting information. Google’s Jeff Aguero recommends starting with quality content – something you do really well – then amplify it with social media. Web chats, contests and surveys are great ways to engage, but the panel cautioned small business owners to resist this form of heavy interaction until their new social efforts have had time to grow. “Once you’ve established awareness and trust, then look to step up your approach,” suggested Constant Contact’s Ayotte. “Don’t let perfection be the enemy of progress,” she explained. “It can take some time to figure out what content is going to resonate with an audience… Try something new if no one responds to your Facebook posts.  It’s OK.  Tweak your posts until you find your sweet spot.”

Don’t Forget to Integrate Your Email and Social Media Marketing

Email is still the preferred method of communication among consumers, and Constant Contact predicts that in 2013 it will remain their preferred marketing channel as well. Email is also a key element in driving social media success, “…using both together to support one another can boost a campaign and bring greater collective benefits, as opposed to using just one or the other,” advises Constant Contact.

Learn from the Experts

There are myriad webinars, ebooks, blogs and other tools that can help you learn the tricks of the trade. Small business organizations like SCORE, Small Business Development Centers, and others also offer advice and seminars on this topic (use this interactive map to find resources in your area).

Here’s a selection of SBA blogs that can also help with key areas of your social media strategy:

Caron_Beesley's Profile PictureCaron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter: @caronbeesleyTags: Community Blogs, Small Business Matters, Marketing

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Forget Inbee Park. The PGA wants women to see the men

If Inbee Park this week wins the British open at St. Andrews, she'll four professional majors, the first golfer in a season to have won. But this weekend the PGA Tour wants to focus, women at Firestone Country Club in Akron, Ohio, where play Tiger Woods at the Bridgestone Invitational. On July 30, it invited some 200 women in the Club share career tips, health advice, cocktail, and learn more about the PGA Tour. Participants have also a look behind the scenes of the upcoming men's tournament. What you don't get: a golf lesson.

This is because the goal of small women the game when support is received as sponsors and business partners. Akron event is one of the 17 "executive women of day" programs, the in PGA tournaments held this year as part of an effort to increase female support for the men the game. The all-day event - which are sponsored by the US unit of the Japanese drugmaker Astellas Pharma (4503: JP) and are also used by local companies, which tables to buy promoted - in 35 tournaments will take place until 2015. "We do a good job executive women have done", says Donna Fiedorowicz, who manages the program. "As a result, does not see these tournaments as a great place to do business."

All the more reason, urgently needed to play women. Unlike the NBA, for example, tends to draw viewers to golf tournaments, the the game itself: it is easier to silenced with the drama relate, if you have the personal agony of missing a short putt have experienced. The demographics of the golf fans and supporters reflects the composition of those play: only every fifth American duffers is a woman.

This reflects the diverse factors. Golf is fight for younger players of both sexes, an issue that coincides with the rise of women in decision-making positions; Don't women feel either too welcome made the world's most lucrative golf tour. The most famous event, masters, is approved at a club, the women only in the last year, and the pay disparity is disheartening: while almost 100 players on the PGA Tour the has more than $1-million prize money in the past year only one female per - Inbee Park - has. Oh, and it is still a good four hours a playing round.

But the PGA Tour Fiedorowicz says that women often fear what the sport completely turns off them. "If you put a club in their hands, you she will put off," she says, explaining why days at the marquee courses held the Executive Womens, women don't get to play. "Men take the game and play, even if she not very good," she says. "Women think,' if I'm not, I'm not sure I should be out there."

It hopes to facilitate the program maybe from next year. And what is poising with ripple effects from world's dominant golfer to make history? Inbee Park is great, but it is in a different League. "We want women to feel the excitement of the PGA Tour," she says. There is no need to play golf, men to support.


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