by Caron_Beesley, community moderator
Created: 06 June 2013, 9:33updated: June 06, 2013, 9:34Father's day is just around the corner, offers another opportunity for small companies to reach customers with an incentive to visit its shops, restaurants, or web sites and make a purchase.
Who is your target market? Wives, mothers, children and grandparents even are all about to start thinking about the gift of giving and do something special for fathers in their lives. And they are great; According to a survey by the National Retail Federation, the average person will pay $117 a gift for Dad - which is $12.7 billion in total spending.
What gifts can expect Pope? According to the survey, special outings, such as golf, go out to eat or go to a sporting event, they are the most popular ways to celebrate. Clothing and electronic gift items are also big draws. Gift cards are another favorite, followed by sporting goods, books and music.
Let's face it: choose the right gift is not easy. Parents can be difficult to buy. What can you do to help them and make easy choices and the special day for parents everywhere? Seven tips for father's day here are sales and marketing to help you increase your winnings - regardless of your business.
Make it easy for buyers
Pope has everything, isn't it? So think of ways to help facilitate the choice of gifts for their clients. If you run a store or web site, a gift guide is a great way to do this. Offer suggestions by price or interest and use e-mail messages, social media and e-newsletters to group and highlight inventory in the same line that appeals to Pope (and perhaps more importantly still, women - who are often buyers this holiday).
We also offer free gift wrapping (and don't forget to promote it) - this is a big time saver for busy moms. Online stores can offer free shipping or offer free updates (regular to expedited shipping) as father's day draws closer.
Facilitate the life of Dad
Could it offer a special father's day releasing Pope time so he can spend more with the family? This is an idea that works best for service companies. Be creative. For example, a restaurant may make promotional related to a car wash locally, so Dad can enjoy a lunch the day of the father and the gift of a car wash included en.
Pope gives a reason to visit your business – enjoy and cherish it!
Think of ways to attract parents into your store or business during father's day weekend. This is something that can work for all types of companies, for hairdressing salons health care practices. We offer a free service or demo. For example, if a chiropractor could offer a free column or posture assessment - all want our parents to be healthy, after all! If you sell technology or Home / DIY product, open house and let dad go a practical demonstration of popular products. Offer an incentive to make a purchase in the next seven days.
Target: children (and mother).
The children are part of the purchase decision, so think of ways to attract children in your store or restaurant. If it is a special offer for children who actually make a purchase using their own pocket money, or a special event or offering that attracts children (and their parents) to your business - such as "kids eat free on father's day", or gifts for kids when MOM makes a purchase.
Alternatively, look for ways to help MOM make a purchase, while their children have an area designated game, or vice versa.
Offer something that dad can do with their children
We tend to think of the father's day gifts as a gift for Dad that he can enjoy outside the home (golf, fishing, etc.). Be unique - provide gifts that dad and children can enjoy together. It could be a class that could be taken together or a discount on a product combined that dad can enjoy with your kid (s).
Generate Buzz
Even if you don't have specific special father's day, not overlook the occasion. Recognize the day in other ways. Host a contest on Facebook - ask your fans to present their photos more stupid Dad or host a theme Pope contest or sweepstakes at your store.
Popes of honour through the demographics
Pope is not the same. Some abroad are serving their country; others may be parents for the first time. Think of ways of honoring these parents. Develop a theme and make sure that it works across all your marketing and promotions.
Caron Beesley is a small business owner, a writer and marketing communications consultant. Caron works with the team of SBA.gov to promote essential government resources that help entrepreneurs and small business owners start, grow and succeed. Caron's follow on Twitter: @caronbeesleyTags: Community Blogs, small business, Management, Marketing 
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